Where Loyalty Meets Intelligence LvlUp Labs Member

Every purchase. A reward earned.
A customer referred.

One AI network. Maartand sends new customers to you from brands your customers already love — funded from the marketing budget you already spend. Payment agnostic. No checkout changes.

AI cluster referrals Hyper-segmented targeting Payment-agnostic

See how it works Talk to us

LvlUp Labs Member

Accelerating next-gen AI-powered loyalty networks.

Your problems are our problems

Paid acquisition costs are rising, owned channels are suppressed, and traditional loyalty is locked to a single shop. Google and Meta hide your built audience, and traditional loyalty fails to find new customers. Maartand is the cross-merchant AI layer that sends new customers to you from complementary brands nearby.

~60%

Blended e-commerce CAC increase since 2021

Meta CPA up from 2 to 8. Google CPA +12.35% in 2025. Every paid channel rising every year.

Triple Whale · 18,000 brands · 2025

1.93x

Meta median ROAS in 2025, down 4% year-on-year

Across 35,000 brands. Half of all D2C brands now below 2:1 return. /bin/sh.40 of every VC dollar raised flows to Meta, Google and AWS.

Triple Whale · 35,000 brands · Chamath, Feb 2024

13.85%

iOS ATT opt-in rate

86% of consumers decline tracking. Retargeting, lookalike audiences, and attribution all break simultaneously.

Singular via Purchasely · Q2 2024

2-4%

Promotional emails reaching Gmail Primary inbox

96-98% land in Promotions tab where open rates are 2-3x lower. WhatsApp broadcasts face similar throttling. Owned channels structurally gatekept.

TargetBay / Mailmend inbox analysis · 2026

For Merchants

Maartand sends new customers to you.
From brands your customers already love.

The customer who buys a dress from your online store also books a blowout, orders takeout, streams movie night, and shops for jewelry. Right now, none of those merchants send customers to you — and you don't send customers to them. Maartand's AI changes that. One network. Every referral complementary. Zero competitor overlap.

New customers, from our network

Every referral comes from a merchant your customer already shops with. Real demand, not a random lead.

They keep coming back

Points and lucky draw entries give customers a reason to return to the network, again and again.

From your existing budget

2% on enrolled GMV funded from your existing marketing budget.

What you get

Pay for customer acquisition. Not other metrics.

Stop paying for impressions, clicks, and reach. Pay for a customer who actually walks through your door.

Customer graph

A live map of what your customers buy, and where else they shop across the network.

Ontology

Cumulative knowledge. The ontology compounds with every transaction, so every referral gets sharper than the last.

Timing

The referral fires the moment a customer is actually ready to buy, not before, not after.

Trust, privacy and data architecture

Built for your principles.

Privacy shouldn't be a policy promise. Maartand structurally enforces it in the architecture itself.

Merchant privacy

You own it. Architecturally enforced.

Each merchant owns their transaction data permanently. Not a contract clause, but an engineering constraint.
Transparency by design — merchants know exactly what signal leaves their vault. A computed, anonymised, and encrypted interpretation. Never the underlying transaction record.
No merchant can see another merchant's data. The cluster architecture prevents this structurally. No administrator override exists because no access exists.
Each merchant's data stays under their local regulatory regime — DPDP in India, PDPA in SEA, CCPA in the US, and GDPR in Europe. Each is a data island. Signals do not traverse across regimes.

Consumer privacy

You control it. You benefit from it. Always.

Consumers enroll with explicit consent and control every category they share signals from. Opt-out is instant and permanent — no dark patterns, no buried settings.
Maartand never builds a consumer identity profile. The network engine operates on anonymised UUIDs — never on name, phone number, or any personal identifier.
Every referral benefits the consumer — a relevant recommendation from a brand they signalled interest in through their own purchase. Not surveillance. A signal they should benefit from.
Privacy regulation makes this architecture more valuable over time, not less. We did not build this to comply. We built it because it is right. Compliance is a byproduct.

Security and privacy embedded. Transparency by design. Accountability without data access. Merchants and consumers own it, control it, and benefit from it — enforced by architecture, not promised by policy.

Process

Join once. The AI does the rest.

You join

One integration. Connect your POS or checkout in under 30 minutes.

Customers earn

Every purchase earns points and a lucky draw entry across the network.

Consumer habit engine

AI fires referrals

Maartand identifies complementary customers from nearby merchants and sends them.

AI cluster referral · event-triggered · hyper-segmented

Network compounds

Every new merchant strengthens every other merchant. The referral engine gets smarter with every transaction.

AI-matched · high-intent · new revenue

Market Segments

Three clusters. Zero competitor referrals. By design — not by policy.

Every merchant joins a cluster of complementary categories. The AI referral engine operates within cluster boundaries — making competitor referrals structurally impossible, not just against the rules.

Core

Fashion, F&B, cinema, beauty, pharmacy, electronics. Everyday spend.

Clothing → salon · never another clothing store

Elite

Luxury fashion, fine jewellery, premium hospitality, high-end wellness.

Jewellery → luxury dining · premium spa

Green

Eco fashion, organic F&B, sustainable beauty, wellness, plant-based.

Eco shopper → every green brand

Why it Works

The logic is simple. The execution is where AI earns its place.

Complementary categories share the same consumer

The person buying a dress is the same person booking a blowout, ordering dinner, and streaming a movie. These purchases happen in sequence, not isolation. An AI that sits across all of them — and connects them — creates value no single merchant can create alone.

Timing is everything — and AI gets the timing right

A referral sent at the wrong moment is noise. A referral sent the day after a big purchase, pointing to exactly what's next — is revenue. The AI detects the moment and fires accordingly. Human-managed loyalty programmes cannot do this at scale.

Open network effects compound over time

Every merchant that joins gives the AI more behavioural data, more referral paths, and more consumer journeys to map. Network effects and AI improvement reinforce each other — the network gets smarter as it gets larger.

Revenue from budgets already being spent

The 2% take rate is drawn from the marketing budget already allocated to customer acquisition — the same budget currently going to Meta, Google, and WhatsApp broadcasts. Maartand replaces a cost with a result.

About US

Built by someone who's seen this from every side of the table.

Badri Krishnan

Founder & CEO, Maartand.ai

Goldman Sachs London · Citigroup Dubai. Oman Investment Fund · $13B AUM. Investor · Oryana Ventures. CEO · Jaldhara Technologies. Founded Maartand. Seen markets from both sides of the table: as an investor backing companies through their ups and downs, and as an operator building them. Maartand is the business he kept watching founders pitch — and kept watching fail for the same structural reasons. He's building the version that doesn't.

Goldman Sachs Citigroup Oman Investment Fund Oryana Ventures Jaldhara Technologies CFA LvlUp Labs

Join the Pilot

We are building Maartand's first live cluster in Hyderabad. Space is limited to one merchant per category. Whether you're a merchant looking to grow or a partner who wants to talk — the conversation starts here.

For merchants (Hyderabad)

Get new customers from complementary brands, referred intelligently by AI, funded from your existing marketing budget. Secure your category slot.

For partners

Discuss the opportunity, the roadmap, or a partnership. Reach Badri directly.

Book a Call

Every purchase. A reward earned.A customer referred.